GYDA - Grow Your Digital Agency
GYDA (Grow Your Digital Agency) is a business consultancy that helps digital agency leaders run the agencies they want to run, so they can live the life they want to lead. We do this by using the mastermind process to spearhead agency growth.
The GYDA Talks Podcast includes interviews and discussions between Robert Craven, Janusz Stabik and Digital Agency Experts. Each podcast is full of knowledge to help you Grow Your Digital Agency.
GYDA - Grow Your Digital Agency
Why Publish? Unveiling the Purpose, Power of Storytelling, and Strategic Planning for Maximum Impact
In this GYDA Talks, Robert, talks to Iain Scott of Base Creative. Iain is CEO // Director of Growth @basecreative. Founding Partner @exceptional™. Digital strategy & marketing for B2B, & organisations driving positive change. Speaker. Author of ‘Socialise’. Angel Investor in tech for good.
Rob and Iain discuss:
- Background
- Why publish?
- What was the purpose?
- Story-telling as a differentiator - we all love sharing
- The costs and benefits of publishing
- How it makes you stand-out
- Timing is longer than you imagine, plan it, get help from outside, it is hard to do it on your own, have a budget and a plan to promote it